[{"id":289724867,"handle":"merch","updated_at":"2023-12-05T10:57:38-05:00","published_at":"2016-09-08T15:33:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"BOOKS \u0026 MERCHANDISE","body_html":"","image":{"created_at":"2017-08-17T19:07:31-04:00","alt":"","width":4896,"height":2760,"src":"\/\/thenewnewage.com\/cdn\/shop\/collections\/thenewnewage_shopify_-_28.jpg?v=1630590545"}},{"id":156471328881,"handle":"shop-all","updated_at":"2023-12-06T09:45:09-05:00","published_at":"2020-01-23T17:56:41-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"SHOP ALL","body_html":"\u003cspan\u003eOffering an assortment of only the highest quality permaculturally grown, ethically wildcrafted, and certified organic herbs formulated by herbalists with care based on ancient traditions. \u003c\/span\u003e","image":{"created_at":"2020-02-16T16:24:09-05:00","alt":"A bag of organic herbal tea called Sub Rosa, a jar of Turmeric Honey Face Mask, A jar of Mushroom Milk, pieces of reishi mushroom and a piece of Lion's Maine mushroom, brought to you by The New New Age herb farm.","width":3708,"height":2086,"src":"\/\/thenewnewage.com\/cdn\/shop\/collections\/2020_01_WEBSITE_PHOTOS__-_10.jpg?v=1601648394"}}]
The Emperor Wears No Clothes is a non-fiction book written by Jack Herer. Starting in 1973, the story begins when Herer takes the advice of his friend, "Captain" Ed Adair, and begins compiling tidbits of information about the Cannabis plant and its numerous uses, including as hemp and as a drug. After a dozen years of collecting and compiling historical data, Herer first published his work as The Emperor Wears No Clothes, in 1985.
